Bet254 Kenya Sports Betting

Bet254 is a popular betting company that offers various sports markets you can use to place bets. After decreasing the price of data bundles and the government’s tactical intervention in the betting industry, the platform became one of the top portals in the market.

It gives you the opportunity to get the best gambling experience while predicting the game outcomes of your favorite football, tennis, or basketball sports teams. The platform operates legally and has a license issued by the Betting Control & Licensing Board of Kenya. It means you can count on fair odds, trusted payment gateways, and no hidden fees.


Bet254 Kenya Review

Bet254 is a relatively new representative in the betting market. However, it has already gained a reputation among Kenyan punters as well as bettors from other countries all over the world. The Bet254 platform is distinguished by minimalistic design and easy navigation that gives the best user experience to new betting site punters as well as experienced users.

Another peculiarity is that the site does not come with casino games you can play and is focused exclusively on bookmaker services. Here, you can get the most lucrative welcome bonuses available for new customers compared to other betting sites. Below, you can check all these features in detail.

How to Register at Bet254?

The Bet254 platform comes with a straightforward registration system. To create an account on the platform, you should take the following steps.

  1. Proceed to the official Bet254 Kenya platform and click on the “Join now” button in the upper right corner.
  2. In the appeared window, specify your mobile number and create a PIN code. Compared to other sites, the system does not require you to create a complex password with six characters or more. You can pick an easy-to-remember password consisting of four digits.
  3. Tick the checkbox to agree with the Bet254 “Terms and Conditions” on click on the “Join Now” button.

Now, your Bet254 user account is created, so you can make your first deposit and start betting on sports.

Bet254 App


Like most betting sites, Bet254 Kenya offers a mobile application that you can install almost on any up-to-date Android device. To get the app on your smartphone or tablet, do the following.

  1. Proceed to the Bet254 main website from your device and tap on the hamburger drop-down menu.
  2. Specify the “Download app” option and allow the system to save software APK from the unknown resource.
  3. Now, tap on the APK file and launch it.
  4. Stick to simple installation rules till the Bet254 shortcut appears on your home screen.

Now, you create a private account on Bet254, log into the account, visit the sportsbook section, and place a bet.

Welcome Bonus

All new customers of the Bet254 application can count on a welcome bonus for registration. To win a bonus, you should agree to receive it during the registration or activate it within seven days after.

Using this reward, you can count on getting up to 254% on your first deposit amount. Also, you can try a multi-winning bet with three or more legs. The upper limit of the bonus amount is KES 3,540,000. Keep in mind that, to win the Bet254 million jackpot bonus, you should have verified private data.

How to Place a Bet?

The process is pretty straight forward. In order to place a bet, you should stick to the following algorithm.

  1. Use your favorite browser to visit the official sports betting portal and input your user ID to log into your account.
  2. Proceed to the Bet254 sportsbook section with betting matches and use filters to pick the game you are interested in.
  3. Add the event to the bet slip, add the amount you would like to place, and choose the odd type.
  4. Click to submit the action.

Now, you can monitor your valid ticket status from your private profile. There, you can also get notifications from the Bet254 system about the match result.


Currently, Bet254 does not offer an extensive sportsbook and allows you predict the outcomes of football, tennis, and basketball games. Separately, there is a section with virtual games where you can place bets on your favorite e-game team and get big wins.

Bet254 Odds

If you check the sportsbook, you can see that each sport type comes with its own set of odds: total/over, handicap, exact score, etc. These are important features punters can use on most leagues from the sportsbook.

At the same time, Bet254 has a unique, odd multiplier feature. In this case, new players, as well as experienced users, can get an amplification from 1.02 to 4.50 times. Odds can be multiplied based on the number of legs (for example, five legs) bettors get on their wagers.

How to Deposit and Withdraw?

Desktop and mobile users can easily deposit or withdraw funds from their Bet254 accounts. Currently, they can choose among the following payment processors:

  1. M-Pesa.
  2. USSD.

The minimum amount you can place is 1 KES, and the maximum is 70,000 KES. If you decide to withdraw funds, you can use the same Bet254 financial processors. However, the minimum amount of live betting jackpot or bonus winnings you can cash out is higher – at about 100 KES. The sports betting platform sets the upper cashout limit of 150,000 KES.

How to Deposit?

First, you should proceed to the Bet254 sports betting website and log into your profile. Then, click on the “Deposit” button. Now, you should input the amount you want to place and click on the “Deposit” button. As a rule, funds are credited in a matter of a couple of minutes.

How to Withdraw?

Here, you should also log into your active account on the Bet254 official page using a PC or mobile devices. Then, go to the private profile settings of the site and click on the “Withdraw” option from the drop-down menu.

Specify the amount of winnings or bonus funds you would like to cash out from your Bet254 account and click on the “Withdraw” button. In order to provide better services, the portal does not set additional fees for cashing out money.

Bet254 Mobile App Review

The native app is a perfect, fully licensed solution to use the bonus system and explore the sports menu if you have a device with smaller screens. It is well-balanced and allows betting on games from top sports leagues. Also, you can easily win the jackpot, activate the free bet option, and get the highest win bonuses.

The Bet254 app has a minimalistic interface with minimum control buttons, so you can easily navigate any section and place bets with a couple of taps. Also, the native application offers the following services:

  • pre-match and live betting options to bet on popular sports from various leagues;
  • win bonus funds;
  • withdraw/deposit funds, etc.

How Can I Get Support from Bet254?

To contact the Bet254 support team, you should log into your profile and click on the “Help” link in the footer. On the opened page, you can check available communication channels, Bet254 business number, a section with FAQs, etc.

Why Open an Account on Bet254?

Bet254 is a portal that allows you to place on preferred sport teams to get the lucrative jackpot and win bonus funds in various markets. It does not allow you to play casino games, but its perfect betting options overcome this little drawback. Here, you can pick low cost offers as well as high coefficients, quick refreshing of winning bets, various betting tips, and many more.

Bet254 Customer Support and Security

You can contact the Bet254 support team and get betting tips using the official email ([email protected]) or registered mobile line (+254 711 082 009). Also, you can join the Bet254 community on Facebook to learn about the peculiarities of platform data usage and tips on how to get a free bet or week’s draw, etc.


Is Bet254 licensed in Kenya?

Yes, Bet254 operates under the license issued by the Betting Control & Licensing Board of Kenya.

How do I reach customer support?

You can drop the message on the official email or call the support team directly.

How do I log in?

You should proceed to the Bet254 platform and click on the “Login” button. Then, input your private data and click to submit the action.

Can I bet on football with Bet254?

Yes, this is one of three sports markets available on Bet254.

How do I bet on Bet254 online?

You should visit Bet254 sections with upcoming or living events, specify the one you are interested in, select the amount you want to place, and click to submit the action.

What payment methods are the best?

Both USSD and M-Pesa methods provide quick and safe financial transactions.

How can I withdraw from Bet254?

You should click on the “Withdraw” button, specify the amount of funds for cashing out, and click to submit the action.

What is Bet254 Kenya paybill number?

This is a required combination of digits you should input to verify the depositing or withdrawing operation on the Bet254 portal.

Does Bet254 have a mobile app or apk?

Yes, you can get the Bet254 application for Android devices.

Are there any no-deposit bonuses available at Bet254?

Currently, Bet254 does not offer such rewards.

What does it take to win a Bet254 jackpot?

You should predict a certain number of winners in predetermined football games. And if this number matches the one that the system generates, you can get jackpot funds.

Gideon Kimutai

General Operations Management | 8+ Years Experience in iGaming/Sports Betting | Passionate about UX | Blockchain Gaming & Crypto Enthusiast
Gideon is an experienced iGaming wordsmith who has been working in the industry since 2014. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Gideon can be found out running or gaming on his Xbox.

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