Complete BetLion Kenya review – Bankika

BetLion Kenya started operations in 2018. British businessman Victor Chandler launched yet another betting website after successfully conquering the Ugandan market. It didn’t take long before this betting firm obtained the license to operate in 2019 legally. Currently, BetLion is accessible via mobile phones and computers with sports offerings ranging from Football, Basketball, Rugby, to less popular sports like Ice hockey and Rugby. Asides the long list of the betting market, BetLion has one of the best sign-up offers in place to welcome new punters, which we are going to discuss more in this review. All these offers and promotions can be accessed by joining BetLion and completing the bookmaker hassle-free registration process.


Security and Regulation

BetLion is licensed and registered with the Betting Control and Licensing Board of Kenya. This strict oversight ensures total player safety, and any member with a dispute against BetLion can take it straight to the Kenyan government. Many bettors around the world have to take their chances with foreign sportsbooks. But such is not the case for Kenyans, who have this exceptional betting website available with the click of a button.

Further, BetLion employs the highest levels of SSL encryption to protect member information and keep all financial transactions safe. And before joining any online betting website, be sure to read through all the terms and conditions and the privacy policy. For those considering BetLion, they can simply click on those options at the bottom, where they’ll find all the info transparently spelled out.

Betlion Markets


Betlion betting site is meant for gamblers with a special taste in the sports betting market: most of the featured markets and promotions highly relate to sports betting. Betlion accommodates all important markets available within the betting industry for gamblers across the African continent and specifically within the Kenyan betting industry. At Betlion betting site you will be in a position to access all betting resources for markets involving; Sports betting, Live betting, Virtual betting et Cetera. Betlion Sports betting markets covers: Football, basketball, baseball, cricket, Rugby union, Boxing, Darts, Handball, Ice hockey, Volleyball, Motorsports, amongst other sports betting categories. Basically, this bookmaker will give any punter (newbie, average or pro) just enough sports betting options to wager in. The Live betting feature attributed to easy winning due to the eased bet analysis and prediction based on the live events of the ongoing match is another twilight put in the hands of Kenya’s betting community. Other essential markets which betlion clients can access are; Goliath jackpot, Midweek jackpot, and virtual betting options.

Sports Market

Currently, BetLion offers an active sports market consisting of over 15 sports. The sports list consists of Football, Basketball, Baseball, Cricket, Boxing, Ice Hockey, Volleyball, Motorsports, etc. Apart from the sports market, BetLion also offers Virtual Betting and Live Betting options.

For popular sports such as Football, Basketball. Baseball, BetLion has various options when it comes to leagues and competitions to bet on. Some of the top European leagues available on BetLion include the English Premier League, Bundesliga, the Champions League, and the La Liga, Italy Series I. American leagues listed on BetLion include the NHL, MLB, NFL, and NBA.


The sports market is not the only way to win on BetLion. Another important and promising market on this bookmaker website is the Jackpot offers. There are currently two jackpots listed on this betting website, which include Midweek and Goliath jackpots. These jackpots can be played via the mobile website, desktop website, or SMS.

The Midweek Jackpot has 15 jackpots and three reserves. The three reserves are used to substitute the main jackpots in case any of these jackpot games get canceled. To participate in this jackpot, the punter must purchase the jackpot ticket, which costs only Ksh 50.

The Goliath Jackpot, which is the biggest jackpot on this betting site, has 20 jackpot games and three reserves. Just like the Midweek jackpot, the reserves are used to substitute any of the main jackpot games. Tickets cost Ksh 100 to participate in the Goliath jackpot.

Virtual Sports

For those who don’t know: Virtual Sports can be a lot of fun. You place a bet on a digital event and get to actually watch the event take place. Since you’re betting money on it, the experience is close to that of a real game. If you choose a Football match, players will take shots, score goals, make saves, and so on as the very shortened version of the game is played. The randomness of the game makes it similar to that of traditional casino games, meaning there’s still action to be had even when there’s no matches happening that you want to bet on.

The Virtual Sports options at BetLion are Football, Greyhounds, Horses, and Motor Racing.

Mobile Apps

The apple store often restricts online gambling apps, and such is the case with BetLion. However, they do offer an Android app that’s available for download right now. All you have to do is visit their site from your phone, click the Android app option in the top toolbar, and download it.

However, you can bet from both your Android and Apple phones (or any mobile device for that matter) by simply visiting the BetLion website from the mobile browser. You’ll find an optimized site designed for touchscreens, allowing you access to all the BetLion features wherever you have a connection. Simply log in to your BetLion account, and you’re good to start winning.


Bonus Offers and Promos at BetLion

BetLion has designed plenty of promotions, which not only help to boost the bankroll, but also generate excitement in the online and mobile betting environment.

Currently, BetLion is running the following promotions:

  • Football Safari– All bettors have an equal opportunity to win a trip to Egypt and view the AFCON matches. To qualify, they have to bet at least KSh 50 and win an entry into the lucky prize draw.
  • Refer-a-friend Bonus– Whenever bettors refer a friend to BetLion, the online sports betting site will reward them with a bonus of KSh 100.
  • First Stake Bonus– Players can claim up to KSh 500 cashback on the first bet they lose. To qualify, they have to place their first bet with a minimum odd of at least 2.0. If they lose, they will get a refund of up to KSh 500. BetLion credits this amount to players’ accounts within 24 hours of settling the bet.
  • Loyalty Bonus– If players place five multiple bets at odds of 2.0 in any calendar week, BetLion will give them a free bet of up to KSh 500.
  • Price Boost– BetLion offers enhancements and odds boosts exceeding 30%. At weekends, bettors can even choose the teams that BetLion will involve.
  • Second Chance Free Bet Refunds– If bettors place multiple bets of five and lose because of one team, BetLion will give them a free bet so that they can enjoy a second chance to win.

But each bonus offer and promotion at BetLion is associated with terms & conditions, which bettors must read and understand before participating.


Getting the BetLion welcome offer will require users to first register for a BetLion betting account using the BetLion coupon code and then making a qualifying deposit and bet. Use the following step by step guide to ensure you don’t run into any issues claiming the bonus:

  • Visit the BetLion website and click on the ‘REGISTER’ button found on the top right-hand side of the homepage.
  • Fill in the required information by providing your personal details and creating a 4 digit pin to secure your account.
  • You may notice a ‘promo code’ field in the form. Enter the BetLion coupon code into this field.
  • Tick the terms and conditions box at the end of the form and click the ‘JOIN’ button.
  • You may now fund your account using any of the payment options at BetLion by visiting the cashier section.
  • After making a qualifying deposit you will be required to make a bet of odds 2.0 or greater. Bonus funds will automatically be credited to your account by 4 pm the next day if your first bet loses.

As soon as you log in, a “Deposit Now” message will appear on your screen, as can be seen from the below mentioned image.

You can choose to deposit funds into your BetLion account at this stage by clicking on the green coloured “Deposit Now” button. You can also choose to first gauge the various offerings BetLion has to offer, and deposit funds into your BetLion account, at a later stage.

The betting site may ask you to provide Proof of Identity, and Proof of Address, when you initiate your first withdrawal.

Deposit on BetLion

Consider the main methods of replenishing a game account on BetLion.

On the site

  1. Login to your BetLion account and click on DEPOSIT on the top left corner of the site.
  2. Enter the amount you would like to deposit and click “DEPOSIT” to confirm.
  3. You will receive an approval request (PIN Prompt) on your mobile phone to enter your Mobile Money PIN.
  4. Your account will be credited instantly after you enter your PIN.

NOTE: If your deposit does not reflect within 30 minutes, call +254 20 3892425, Email: [email protected]

MPESA account

Betlion Paybill number is 212927.This is the paybill number to use in depositing money into MPES.The process of depositing is as follows:

  • Go to MPESA
  • Select Lipa Na MPESA
  • Click Paybill
  • Enter 212927 as the paybill number
  • Enter your registered betlion number as your account number(you can leave it empty as well and move to the next step)
  • Enter the amount you wish to send to Betlion
  • Enter your Betlion Pin and send
  • You will receive a confirmation from MPESA and Betlion that the amount has been credited to your account

There is no minimum amount to deposit to Betlion account but the maximum is Ksh 70,000 per transaction. You can deposit Ksh70,000 twice a day.

How to Bet on Betlion Kenya

  1. On their homepage, you will find a list of games available to bet on.
  2. To place your bets, click on the odds beside the selection of your choice and it will be automatically added to the bet slip (The betslip can be found on the bottom right corner for mobile and top right corner for desktop)
  3. If you would like to bet on other bet types such as under/ over, click on the button to the right of the odds. This is shown as +52. The number represents the number of additional types of bets available
  4. Once you have chosen all of your bets, input the amount on the betslip and click “BET NOW

How to place a single Bet via SMS

  • On the website, view other available markets by clicking on the Z icon next to the 1×2 market for each game. This will give you the odds for different markets. You can bet on each of these markets/ outcomes for each game with a Game ID.
  • To bet on these different outcomes, SMS the code: “GameID#Outcome#Stake” to 40418
    Where “61762” is the Game ID, “Outcome code” represents the chosen market and “Stake” is the bet amount.

How to place a multiple Bet via SMS

  • SMS to 40418 the Game IDs, your prediction of the game outcome in 90 minutes & the amount you wish to bet i.e.
    “GameID#Outcome#GameID#Outcome#GameID#Outcome#Stake” for up to 20 games
  • Example “61762#2#78762#1#79913#X#1000” is the bet for Barcelona to win Away, Liverpool to win at Home and; Chelsea and Man Utd to draw, for a stake of KSh. 1000.

Customer Support

Know that you don’t have to provide your PIN to the customer service reps when you get in touch. Often, online sportsbooks will ask you to do that, but that’s a risky breach of your privacy that BetLion is avidly against. Instead, simply give them a call via their 24/7 number or shoot them an email. If you’re a member, there’s a convenient form you can fill out to get in touch and streamline your concern to the right department.

BetLion also has a social media presence on Facebook, Twitter, Instagram, and more.

Gideon Kimutai

General Operations Management | 8+ Years Experience in iGaming/Sports Betting | Passionate about UX | Blockchain Gaming & Crypto Enthusiast
Gideon is an experienced iGaming wordsmith who has been working in the industry since 2014. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Gideon can be found out running or gaming on his Xbox.

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