Bankika Sportpesa in Kenya

SportPesa is a betting brand with operations in Kenya, Tanzania, South Africa, Italy, England, etc., and they are partners with TGP Europe. It has licensed premises on the ground, first and second floors, RadarDAD and at 17 Queenspark Avenue, Salt River, Cape Town. It is also and is a registered Manufacturer under license number 10184430-006. Before the introduction of Sportpesa, majority of the betting companies available to Kenyans were international betting companies. While this is not a bad thing in itself, it disqualified lots of punters from the multiple benefit associated with betting as a result of the cumbersome deposit options and betting rules.

Having properly studied the needs and fantasies of Kenyans about sports betting, Sportpesa introduced itself into the Kenyan betting industry as an indigenous pioneer of online betting in the year 2014. Ever Since its inception, they have been offering quality betting options to new and existing punters. Understanding that the vast majority of punters prefer to bet on football competitions locally and internationally, they host all the major football competitions around the world.

Not to be a linear sport betting site, they also host major sports competitions like basketball, Tennis, Cricket, rugby and horse racing. As a result of their consistency in delivering quality betting service by making people earn from what they love to do, they currently have the highest number of punters in Kenya with approximately 10million users every month.


As mentioned earlier, Sportpesa sponsor the mighty Everton Football Club in the English Premier League! But don’t get it twisted. They are just the shirt sponsor. They didn’t buy the club or anything like that! Everton have announced that their partnership with SportPesa will end after the 2019-20 season, following two years of a fruitful partnership that saw the Everton first team make their maiden trip to East Africa when they played a pre-season match in Tanzania and tour Kenya for the first time for another pre-season friendly in 2019 – both sold-out matches made history for the two East African nations.

They are also the shirt sponsors of Gor Mahia, AFC Leopards, Kenya Harlequins, and Hull City FC (which now plays in the English Championship). Furthermore, in August 2017, it announced that it had signed a sponsorship agreement with Cape Town City F.C. who play in the Premier Soccer League (PSL) of South Africa.

Apart from being shirt sponsors, it is also involved in other activities meant to develop football, motor sport and boxing around the country! Hopefully, they will soon start sponsoring the development of athletics at the grassroots to boost our pool of elite athletes.

What do these multiple sponsorships mean to you as a bettor? Well, two things. First, they mean that your money is partly being spent on improving the lives of sportsmen and women around the country. Second, they mean that the company is less likely to be unable to pay out big wins when compared to other bookies.



Sportpesa is a licensed operator under the Betting Control and Licensing Board of Kenya (BCLB). Anyone familiar with the screening processes will agree with us that getting a license approved is not one of the easiest things to do as several conditions have to be met and security checks are carried out before the license is approved. The countless number of people that have successfully won games by placing bet with Sportpesa is another form of insurance that you will always get your earnings when you win.

It is safe to assume that they were able to expand to other nations like Uganda and South Africa as a result of the goodwill they built in Kenya. Like the other top-gaming bodies, your bio-data and payment information are highly confidential and are assured of 100% protection against any fraudulent uses or leaks. In addition, you can be assured that your data will not be illegally shared to a third party for any reason whatsoever.

Interface and Appearance

The products and services that this platform offers to their customers is good enough to suggest that they’ll be successful in their attempts to grow but there is room for improvement with their website. When you first visit the SportPesa site you’re given a choice of the sportsbook, online casino or promotions. That’s an extra layer which feels unnecessary, especially for those looking to place a bet quickly.

Once you get to the sportsbook there is a long list of current and upcoming live betting opportunities. That certainly speeds things up a little and if you’re looking for more options you’ll be able to find them either through the featured links or the long list of sports on the left-hand side of the site.

In general, the information provided on the SportPesa site is clear and things are set out in a logical manner but you’d have to say it lacks something compared to their more established rivals. The graphics and images used aren’t exactly top class and individual event pages could do with more information. It loads quickly and is reliable though, two elements of utmost importance.

SportPesa Sports and Markets

Sports available for wagering at SportPesa include football, tennis, golf, NFL football teams, horse racing, Rugby World Cup, basketball, motor racing, darts, snooker and pool, Rugby Union, volleyball, ice hockey, boxing, cricket, tennis, baseball, cycling, virtual sports, E-sports, MMA, badminton, beach volleyball, cycling and football.

Apart from the Kenyan premier league there is a big pool of football matches, for example, the Mexican, Colombian, and Ecuadorian first divisions. They include top league games in Argentina, Brazil, the USA, and Panama (which made the World Cup cut off for the first time this last go-around). SportPesa offers in-play wagering for football, golf, tennis, American football, basketball, baseball, and beach volleyball.

Place your bets on our wide range of live betting markets!

In-Play Sports Betting

Nothing can beat the rush of adrenaline you get when placing in-play bets. Except of a Live Betting platform that is specifically tailored to complement the thrill of the unfolding game coupled with the excitement of wagering on your favorite team. SportPesa gives its customers a chance to win real rewards in real time. The online betting platform features sporting events from all over the world, including Football, Tennis, Basketball, Table Tennis, Cricket, Horse Racing, and many more.

What makes SportPesa’s platform stand out, though, is its focus on providing all the valuable information needed so that punters can make the most of their stay on the website. Consequently, you can keep up to date with news concerning major local and international leagues; check the results of a past event; see tips on how to bet or find out what the specific tennis rules are for example. Don’t forget that despite SportPesa’s efforts to provide an accurate current score, the bookmaker sources “live” feeds from third parties meaning some delay or inaccuracies may occur at times.

Before you start placing your bets, make sure you understand all the betting rules and the subject terms.

Sportpesa Jackpots

Perhaps the number one thing that has made Sportpesa popular among most Kenyans is its jackpots. For quite some time, dozens of Kenyans have won millions on the site. Although winning it is a long shot, the current Sportpesa Jackpot offering is 31.000.000 Ksh. When playing it, please keep in mind, that your odds of hitting the Jackpot are extremely slim (you have to get 13 predictions right).

A bigger jackpot with 17 games is also available on the site. Its current offer is 194.000.000 Ksh. If you are feeling sufficiently lucky, try the jackpots. You might get Sportpesa bonuses in the form of JP bonus (jackpot bonus) if you miss the jackpot. But if you want to play smart and put together a nice string of wins, focus on the betting side of the business, particularly single bets.

Furthermore, Sportpesa offers awards where the selected winners are celebrated, with the Player of the Year winning KSh1,000,000.

Bonus Offer

Unfortunately, SportPesa does not currently offer a bonus for new customers. It also does not seem to offer any kind of promotions or bonuses for regular customers either. We are not sure why they are reluctant to offer bonuses to bettors, especially as it offers bonuses to its site users in other countries. There is always the chance that this situation will change in the future, so we suggest keeping your eye on this page for future updates.

Mobile App for Android


The program is free for the device with the operating system. To download app to a smartphone or tablet you must first open the App page on the website of the bookmaker. If you came to it from a PC, so the  link for it is located from the right side in the main menu of the site. If the site is opened from a smartphone, click on the list icon in the upper left corner and scroll the menu to the “App” line.

After that you will be redirected to the download page. There is a button there for downloading the installer – Download, and at the bottom of the page there is a QR code. It is convenient to use it if you are logged in from a PC. Click the button or scan the QR to start downloading the installer file with the .apk extension.

Sportpesa Kenya Registration and Log-in

To register through the official website, you need to go to the and click “Register now” in the upper right corner. On the new page you need to fill out the registration form. To do this, you must select an username and password and provide true information:

  • Name and surname,
  • Phone number,
  • Address,
  • Date of birth.

In addition, you must also notify the bookmaker that you agree with the terms of the user agreement and the rules of betting. Be sure to confirm your age.

Sportpesa is a registered licensed bookmaker. Thus, it acts in accordance with the laws. The law prohibits participation in gambling by persons under 18 years old. That’s why it is important that the player, having registered on the website, confirms that his age is over 18 years.

To complete registration on the official website, you need to enter the registration code. Each person receives a registration code via SMS to the phone number indicated in the registration form.

After entering the registration code received in SMS, you need to click “Finish”. A second SMS will confirm that you have successfully registered. In this message you will see your name and the original PIN-code.

Sportpesa log in via sms

Sportpesa log in and registration via SMS is even easier than registering on the site. To register and log, follow the steps:

  • You must read the terms of participation on the site.
  • You must send an SMS to the number 79079, in which you need to write only one word: “Accept”.
  • Get a registration SMS from the bookmaker, which will include:
    • Password (unique PIN),
    • Account for making payments through a mobile operator (Mpesa).

Simply make a registration now via the live site or app for incredible betting options and odds.

How to Deposit Money

To deposit from Mpesa to SportPesa you have to go to MPESA Menu and select “Paybill”. Then you have to enter as a business number 955100 or 955700 and the account number is SportPesa. Now you are ready to enter the amount you want to transfer and your MPESAPIN. Confirm that the details are correct before the deposit. Now you have to wait for the Mpesa Transaction confirmation SMS. You can also place a bet through SMS using the number 79079.

To deposit money in SportPesa using Airtel Money you have to go to the Airtel Money menu and select “Make Payment”. Then select “Paybill”and click “Other”. Enter the Business number SPORTPESA and the amount you want to transfer to your account. You have to enter your PIN and “FOOTBALL” as the reference number.

SportPesa supports responsible gambling and allows only 18+ users to gamble. Winners know when to stop. You can contact the National Responsible gambling Programme for more information controls.

How to withdraw money

No matter how you get money into your SportsPesa account, there is only one way to get money out, and that’s via your mobile phone.

To withdraw you need to send an SMS message to 79079, which is the SportPesa SMS number. The message must follow the format ‘W#xxxx#**** where xxxx is the amount you want to withdraw, and **** is your PIN number (which you will have received upon registration).

You will receive an SMS from SportPesa once the transfer has been successful, and your mobile money account will be credited as soon as the transaction has been approved. You should also receive an SMS message from your M-Pesa or your Airtel Money account.

Customer Support

When it comes to customer support, SportPesa gets it spot on. Players can contact the company quickly and easily by clicking on the blue message icon in the bottom right of the screen at any point, which will then put them directly in touch with a customer representative via live chat.

Customer support is available 24/7 on this site, with players also able to contact the support team via email for less pressing queries. We want to provide a safer experience for our users and that’s why our teams are available at any time.

Representatives are also friendly and knowledgeable at this company, meaning players can typically have problems or questions resolved in a matter of moments. Players can also access an in-depth FAQ section, although this is somewhat buried in the footer of the website, meaning it is likely to be missed by many players.

Visit the main footer for more information!

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Gideon Kimutai

General Operations Management | 8+ Years Experience in iGaming/Sports Betting | Passionate about UX | Blockchain Gaming & Crypto Enthusiast
Gideon is an experienced iGaming wordsmith who has been working in the industry since 2014. He has written more words on all aspects of iGaming than he cares to remember, and has provided content for many big industry names. When not writing Gideon can be found out running or gaming on his Xbox.

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